Instagram is a visually appealing medium for promoting brands, sharing knowledge, and driving home great business. A platform that has captivated several viewers has been instrumental in getting brands their true worth with its reach.
A lot of e-commerce is currently being practiced through Instagram, making it the perfect platform for launching brands, creating videos, and promoting a visual footprint. So, what makes one a video maker? Does Instagram marketing truly live to its premise? Newsletters, brochures, and mailers seem like a thing of the past if you look at how closely Instagram beckons viewers with its magnetic pull.
How do they do it?
One could take up a handful of brands for assessing what makes Instagram tick. The easy flow from a click to the culmination into E-commerce is a journey that is quick, with high-quality images and fascinating. So how do they do this? One of the common factors needed to create utterly amazing visuals is the pivotal hook for making it so popular. Let us understand this by taking one step at a time.
Content of any kind needs loads of planning. And when you have got content in the form of a visual medium like pictures, there is probably a little more planning required. Primarily, pictures uploaded on the account need to be of high quality, preferably HD and above. While this is being practiced, care should also be taken to align the kind of audience one is targeting while the upload happens. For marketers seeking their presence on Instagram accounts, a good start would be to plan the pictures or perhaps a series of pictures with their quality and consistency intact.
Once the audience is identified, the plan must include the reason why you need these to be highlighted online at that time. Festivals, trends, along with quality, are important points that are attached to the Instagram brand. Thus, while planning how to post the content, the plan must include these features as well. Once these questions are satisfied, engaging the audience with a brilliant picture gets a lot easier.
Make it look good
With text, one tends to take up the editing route naturally, and pictures, on the other hand, get a tad neglected. Because Instagram voices its power through pictures, it’s important to edit any content added to either its descriptions or hashtags. The important point is to make the pictures so visually appealing that the content only adds more luster to the image. Most viewers would not pay more than a couple of seconds to the image, thus posting a high-quality image guarantees that the viewer will spend more time on it.
Create your style
Most brands have either a definite tagline or a boldly written statement that captions their pictures. These not only help the viewer understand the mind-set of the seller but also gives the image a personality of its own. That personality helps in building a brand. Add more power to the image so that it helps in describing the business and finds those viewers who will choose to approach you. The tone could be bold, mysterious, or authoritative; this will be dependent on the brand itself. Whatever the tone, it should be as common, funny, or frivolous to attract much attention.
Keep it short and simple
Instagram is a platform where people do not expect to read too much. Because one post’s images, make sure that these images have catchy statements or captions that bring about the product recall when they move over to other pictures. A funny caption speaks for itself in a few words, and the post will speak for itself.
Keep it engaging
Similar posts can become monotonous. Most viewers prefer to view the posts as rapid fashion changes; one post should change so swiftly that it keeps them hooked. Some fashion brands tend to follow this, but it is nice-to-have quality even if the subject is not fashion. A cue from the fashion world to continuously change and update posts consistently tends to captivate even more.
People usually scroll at super speed on their feeds, so innovation, quality, and interesting feeds score high. You could give as much information as you need to but keep it brief and let the detailed description still into the “Read More” section.
Use hashtags galore
Hashtags are the most essential and popular anchors for any picture uploaded on Instagram. The right kind of hashtags can make your posts super popular almost overnight. Used in several ways, you could tag them with photos, and use the more popular ones like #nofilter for additional hits.
Create a new hashtag
Innovative and catchy hashtags can create a huge ripple effect for your images. These are as important as the quality image itself. Considering your product or services, you could also create a short and catchy hashtag that creates awareness. This is true for a lot of campaigns as well; in case you choose to create one for better visibility of the product.
Share with the other forms of Social Media
Sharing the images with other platforms such as Twitter and Facebook, and perhaps Tumblr can allow you to sync and popularize the photos. Pictures have a better reach with this multiplicity.
Most brands get popular because of frequent posting. 2-3 posts each day allows your content to be fresh, relevant, not to mention extremely popular. Importantly, it is a good idea to know the time of posting. You could probably make an announcement, like “Watch this space tomorrow for more” that keeps the viewers hooked. You could also register the free business account with Instagram for some serious picture posting. The business account gives you details like age, gender, and location breakdown of your audience that can help you post as per your product.
The best way though is to keep posting. Out of sight on this platform will mean out of mind! Above mentioned tips can help you have a real estate marketing strategy for your business too.
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