Email marketing seems simple. You draft your email, send it out, and then sit back and wait for the business to start rolling in. At least that’s how it’s supposed to work in theory. In reality, though, you’re not the only one who’s following the same formula.
In this post, we’ll look at some of the factors that make an email campaign more complicated, and what you can do to simplify things.
Security Might be an Issue Against You
We’re all aware that going online poses risks for us. There are plenty of hackers out there, waiting to pounce. As a result, many email clients are starting to filter out emails that are considered suspect. So, using the wrong language in the title might not only get your email labelled as a spam, but also as suspicious.
Even if the email lands in the person’s inbox, you’ll still need to deal with security awareness training that they might have had. This training tells people not to open unsolicited emails and could be bad news for your marketing efforts.
Every Other Marketer Does the Same Thing
You’re not the only one competing for your subscriber’s attention. They might receive hundreds of marketing emails a day and each company wants to sell them something.
Simplify things by offering something that the others don’t. Providing real value for the client with each email is something you should strive for. There’s nothing that is quite as effective at getting a client to open an email as giving them an awesome reason to do so.
If you send out emails that provide them valuable information, they’ll start looking forward to each email that you send. Sure, at some stage, you’re going to want to market something to them. Add sales content to no more than 20% of the messages you send out.
Look at this as a relationship building exercise instead of as a direct marketing method.
Send the Right Message to the Right Person
Another hack to ensure that your messages hit home is to ensure that you send the right content to the right people. This is going to mean getting to know a little more about your subscribers so that you are always sending them relevant content.
Would a single man be interested in bra fitting tips, for example? Probably not. What’s the harm of sending the message anyway? If you send one message that’s irrelevant to the person, it might be forgiven if all your other messages are on point.
If you repeat this mistake over and over again, though, you’re conveying the message that your company is inefficient. Clients might also feel that you don’t care about them, or wasting their time. None of these are conducive to building a better relationship.
Simplify things by getting as much info on your subscribers as possible. Now, this is a delicate balance – you want them to be able to sign up as quickly and easily as possible when they first sign up. So, you don’t want to have them complete too many details at that stage.
What you can do later on is to send out fun surveys, run competitions, and so on to get more information out of them. From there, you’ll be able to segment your subscribers into groups that make sense to you.
From there, it’s simple to create a marketing message targeted at those clients.
Final Notes
Email marketing becomes a lot simpler if you look at things from the perspective of the client. You need to establish your company’s emails as a useful source of information in order to increase the chances that the emails will be read.
If you want extraordinary results for your campaigns, you can’t keep doing what everyone else does.
Also, if you can master the skill of doing the right email marketing, then you can use this to your advantage. Especially, when you are doing home-based or work from home set-up.
Check out an infographic from EveryCloud to boost your email marketing. And this can be done with the right email marketing.