Have you been searching for the right blogger to collaborate with on affiliate marketing of your product? You have the entire strategy sorted out, but aren’t sure about the bloggers you should be targeting? Are you overwhelmed by all the different types of bloggers to choose from? Understandably, when it is so easy to create own blog website free, pretty much everyone can become a blogger! This article will help you with tips about finding the right one.
No matter where you start from, the quest for finding the right blogger will eventually bring you to the question of niche vs. lifestyle bloggers: whom to choose for your affiliate marketing? Well, to answer this question, let’s first look at the significant differences between these bloggers.
The Difference Between Niche vs. Lifestyle Bloggers
The current blogosphere either has niche bloggers or lifestyle bloggers. The major difference between them is their niche. Niche bloggers target a specific topic and assert themselves as a credible authority through their content. These bloggers are either well-versed in a particular area or are specialists in their field, boasting years of practical experience. They can either be on a global or the local scale. On the other hand, lifestyle bloggers talk about almost every different topic. The blogger can write about anything that comes to their mind. Their ideas can be driven by mood, location, and other situations.
The audience on both these blogs is relatively different. People looking for insights about a particular topic always turn to niche bloggers. Whereas, people looking to spend some fun time on the internet are mostly found on lifestyle blogs. Remember, the readers of a niche blog are permanent and enthusiastic about the topics which are not usually the case with lifestyle blogs.
Looking at the Pros and Cons From an Affiliate’s Perspective
As a business owner, you need to choose the right bloggers to move your product in the market. Your product(s) should resonate with the blogger to drive more sales. Here are some pros and cons of working with niche and lifestyle bloggers.
Niche Bloggers
There are several benefits of working with niche bloggers as they have an audience that is passionate about a specific topic or idea. Working with them will help you drive more sales are a recommendation coming from them will be regarded as a genuine one by their readers. Similarly, the viewers on these websites are all interested in the same topic; therefore, the chances of them buying your product are higher.
Looking at the cons, niche bloggers have a relatively small pool of audience as compared to their counterparts. A small number of people follow them, read their posts, and look at the products they have shared. Moreover, niche bloggers are often picky with which products to affiliate themselves with mostly go for big names.
Lifestyle Bloggers
Working with lifestyle bloggers can work wonders if your product is suited to a wide variety of audience. They have a broad audience, and people of all ages and cultures come together on their blogs to interact and have a good time. Their ability to choose any topic is also another benefit of working with them as they can advertise any product they want.
On the other hand, choosing to affiliate with them won’t render results if your product is for a particular niche. Most lifestyle bloggers run with high paying affiliate campaigns so you might have to raise their share if you want to work with them.
Which Blogger to Choose?
Well, this depends upon your product type. If you have a product which is suited to a particular audience, for example, mothers, or army veterans, then you will have to work with niche bloggers. Similarly, if you are selling something that can be useful for anyone, like cooking courses or flower delivery, then working with lifestyle bloggers is the right approach. They will help you reach out to more people, which will work wonders for you and your business.