The link profile of your site has a vital role to play in how guest blogging impacts the SEO (Search Engine Optimization) capabilities of your website. Given this, when you contribute your posts to different websites, it’s important to secure new links to add to the value of your blogs.
Here’s a quick rundown on how backlinks earned from your guest posting efforts better your SEO strategy.
SEO and Guest Posting Services
As per experts in guest blogging, the links in your article are to be placed strategically in the body. The placement should be contextual and supportive of the guest post.
If you check out the SEO tactics provided by the top UK guest posting services you’ll understand the nuances of backlinking for business success.
Generally, guest posts include a biographical paragraph. This paragraph carries information about the guest blogger’s company and/or background. You can use this section, which is known as the author’s bio, to include a link that refers to your background.
Though this looks fine, you may want to add your link at a more appropriate place in the body of the article. This is specifically true if the link suggested by you is capable of adding value to your post. It should be meaningful and in context to the rest of the article.
Importance of Links in the Body of the Guest Post
Links present in the mid-section of a guest post (say, in the body) are likely to get more clicks from readers. Providing a link, somewhere in the middle of an article, is recommended by the link building strategists at Outreach Monks and other such blogger outreach companies. It provides scope for natural linking for your post.
Anchor Text & SEO
The anchor text related to a link refers to the hyperlinked text. There can be various types of anchor text including:
Brand: The name of your brand.
Keyword density: The number of times the specific keyword you need for ranking purposes is repeated in the guest post. Sometimes, the primary keyword may be used with extensions to make the content more meaningful. Examples: Link building, link building services, or a link building agency.
Partial matches: You may also use different pieces of any specific keyword as anchor text for a better ranking of your guest posts.
URL: SEO managers also recommend the use of partial or full URL to take readers to the desired page.
White noise: Anchor texts such as this, here, click here, that, link, etc. can be used for linking purposes. Anchor texts provide clues to search engines and users concerning what any page is about. These texts impact search engine rankings to a very large extent. However, you have to use anchor texts carefully lest Google finds your linking efforts to be manipulative.
Last Word
As per current trends, backlinks serve as an essential ranking factor for SEO purposes. The benefits of including backlinks in guest posts are many. The trend is likely to continue in the foreseeable future and impacts how your posts are viewed by Google.