Although we live in an ever-changing world, some things remain relatively the same. Planning events is no different. Whether you are setting up a product launch for your up and coming startup or you are holding a grand exhibition for your NGO, the principles of planning events remain the same.
A crucial step is the objective of your event, which you can find out with a simple question: Why are you holding this event in the first place? Is it a marketing tactic to create more awareness for your company and its products? Is it an exhibition that can serve as a platform for other businesses to showcase their capabilities? The answer to this question is the first step in the staircase that leads to a successful event. However, that staircase can be quite long, and sometimes, getting from one step to the next can be like a marathon.
How Can Tech Help?
The software or apps on smart devices can be heaven-sent. They help you find a ride when there are no cabs around. The cameras can serve as a scanner so you can scan physical documents and store them in the cloud. For event organizers, event management software like Tixily can directly help with their job.
Their functions include the fundamentals of event organizing, such as RSVP-ing, registration, reporting, and promotion. Some even come with unique features, such as letting your attendees submit their feedback, helping you layout your venue, and planning the programs of your events. If you are the old-school type who prefers to organize events with spreadsheets or perhaps the ancient-school type who still uses pen and paper, then using event management software can be a real game-changer for you.
Know Your Market
The customers of restaurants are the diners. On the other hand, the customers of cinemas are the viewers. As an event organizer, your customers are the attendees, as well as any partner speakers, concessionaires, and sponsors. The critical driver of success in any business is customer satisfaction. The best way to satisfy your customers is to know them first. However, this can be a logistical nightmare for something as temporal as an event.
Say you are holding an event for multiple days, such as a 3-day convention. You can have tens of partners, such as speakers, concessionaires, and sponsors. Not to mention thousands of attendees that will go in and out of your venue throughout those three days. How can you know any of them?
Things get more straightforward with event management software. There, people can submit information about themselves, such as their names, contact details, age, location, and more. Not only will you know your market demographic, but you will also have a way to contact them. You can send them your thanks for attending your event, and you can also give them updates on future events or follow-ups. Moreover, you can know when they tend to arrive, so you have an idea of the times when foot-traffic is the densest. This feature can allow you to allocate human resources appropriately.
Again, the staircase that leads to a successful event can be complicated and draining. However, with event management software like Tixily, the climb can be much easier.