Online marketing is becoming increasingly difficult and the tactics and practices used in the past no longer yield the results they used to. Especially if you are doing this as a source of your income – like home based work. If you want to drive traffic to your site, you need to be creative and innovative. One of the best ways to do this right now is through video.
There are many tools one can use to drive traffic and engage with your audience. Content is the most important of these. However, content no longer needs to be text and blog posts. Images, infographics and increasingly video are important elements. Of these, video is becoming the most powerful.
It is no surprise that YouTube is now the second biggest “search engine” With over 3 billion searches per month, and growing. This clearly illustrates that video is a force to be reckoned with.
People spend a lot of time online and are constantly bombarded with messages and information. Attention spans are becoming shorter and many people look for the easiest and most convenient way to take in information. Video is fast becoming one of the most popular options.
Here Are The Top Reasons
1. Video works well on mobile
More than 60% of all traffic and searches are now done on mobile devices and this number increases every month. Video is the perfect medium for mobile users. It can be viewed whenever and wherever they are and they can digest it easily. It is the medium of choice for most mobile users.
Video allows them to connect and engage with the message, far better than they would with a lengthy text document. This means that your message will have a greater reach and more impact if presented in a video format.
2. Video is highly shareable
The best way to maximize the reach of your message is to create content that is shared. Video is infinitely more shareable than text or other formats of content.
This is evident if one looks at social media pages. The vast majority of the content is now video. Quality video will engage viewers, influence them to make comments, and is more likely to be shared. This will increase the reach and visibility of your message.
There are companies that specialize in this type of marketing in order to ensure that you have quality video that delivers the best results. SocialGrand is one such company that specialize in social media solutions and will be able to ensure that you maximize the potential of video contents across a range of social media platforms for best results.
3. Improve SEO
One of Facebook’s larger algorithm changes, Hummingbird, gives video more relevance in search engine optimization or SEO. Bottom line is, with increased video contents, your page will rank higher in the search engine results page (SERPs) than a page with no video.
Remember that YouTube is owned by Google. It therefore stands to reason that the two will work hand in hand and complement each other. Use this to your advantage to improve your SEO. Without video, you would be excluding your content and website from the second biggest search engine.
4. Video will get you links
Following on from the fact that video will be shared more easily, there are more reasons it will enhance your SEO. Link building is an essential element of SEO and video will encourage backlinking to your website. The more equality back links you have, the higher your site will rank. A good video is far more likely to encourage a quality back link than a blog.
5. Lower bounce rates and higher conversions
High bounce rates are a major issue with text content. People lose interest and move on. Video has proved to be far more engaging and keeps people on your site and looking at your content for longer. Quality video will lead to better engagement and retention. This will lead to better conversions and a higher return on investment (ROI).
People naturally connect and engage more with video than they do with other media formats. This is exactly what you want to achieve. Video is an extremely effective way to get your message across and keep people involved.
Conversions are obviously the main goal of any online marketing effort. Video has the potential to deliver significantly higher conversions than other formats. Video gives the viewer trust and all the relevant information they need to make a purchase. It is a powerful conversion tool.
These are just a few of the top reasons why video is important to drive traffic to your website. It is a powerful tool that becomes more relevant as time goes on. Excluding video from your content will hurt your traffic so it is important that you ensure you use as much quality video as possible.